archived articles and reports
selected articles in categories from the past few years
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How Important Is The Story
Why I Hate My Cell Phone Company
Lipstick Never Flinches: Surviving The Recession
Traditional v.s. Experience
It's The Experience Stupid - Whole Beans Please
Positive Customer Experiences - Use 'Em
It's The Experience Stupid - Part I
Alarmforce - Leveraging The Fear Factor
Swim Like Michael Phelps - Tips for Marketing Through a Recession
Enough-ism - The New Wave of None-Consumer
Today You Change The Customer Experience
The Gucci Girl
Like Driving With The Rearview Mirror
I'd Rather Fight Than Switch
I Hate Shopping - Just Charge My Card and Take Care fo Me
Make People Like You: An "Aha" Moment
What's Led Zeppelin got to do with your marketing?
Emotions Cue Sales: Coke V Pepsi
Buzz Gospel I : More Powerful Than a Speeding Locomotive
Buzz Gospel II : Oprah - Blabber Power ?
Buzz Gospel III : Circuits and Masterblabbers
Buzz Gospel IV: Trust Is The Primary Element
Buzz Gospel V : In The Hands Of The Preachers

Voice-mail: Just Deal With It
Dear Seller Letter
You Never Had To Sell Me Anything
Trust Is The Midas Touch
Join The Club - Get the T-shirt
If You're An Order-taker Timmies is Hiring
Help, I'm Falling, And I Can't Get Up.
Sales Catechism : Establishing The Information Gap
Seven Compelling Reasons to Get Them to Take Your Call:
Cock the Emotional Hammer - Let the Client Pull the Trigger
Price Panic
Ouch! Deleted again.
150 x 150 x 150: 6 Degrees Of Separation
Are you a Cultivator or a Stalker?
Would You Like a Latte?

Why Is White Space So Powerful
How To Get Smart With Small Ads
Why Is It So Simple For Everyone Else
WARNING: Don't Do Anything Till You Read This
Colour My Ads Heroic
.99 - Get Smart On Odd and Even Pricing
Influence In Advertising
Melts In Your Mouth, Not In Your Hand.
Great Copywriting - Part I - The Headline
Great Copywriting Part II - The Copy
Coupons, Coupons, Coupons: 7 Rules
The iPod Transmitter That Actually Works?
Convince Me You'd Better Be Persuasive
Attention: If You're Thinking of Advertising